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All posts by AmyNevilly Resident

May 13th 2011, 15:36
AmyNevilly Resident 		Second Ads » COINS holding company?
Re: COINS holding company?
Dear Investors,

I think it is the perfect time for me to wade into this discussion and introduce myself.

As Non-Executive Director of ADS my role is to represent shareholders and ensure their interests (and mine – as I own 2%) are protected. Here’s a little more info on myself:

- Designer specialising in brand image and creating user friendly spaces/environments.
- Founder and owner of JobsFox, the premier jobs agency in SL bar none. JobsFox has a monthly profit margin of circa 120,000L$.
- Masters degree educated, with 4 years’ experience as a consultant in RL. Additionally, I am a PRINCE2 project management practitioner.

Now, myself and Wili have seen that we have a certain synergy in working together. In almost every case we compliment our strengths with the others’ weaknesses. Wili is a very talented scripter and I am a creative designer. Everyone with experience in SL knows those are the two magic ingredients!

As a result we have struck a business partnership that has led to the following:

1) Improving our customer spaces and branding

Anyone who remembers the original ADS centers will have noticed how our customer environments are now a lot more attractive, professional and easy to use. I’ve personally worked very hard to make this happen. This has opened up the ADS market to a wider appeal and resulted in increased sales – evidenced by the recent bumper dividends.

2) Rapid product diversification and development stemming from creative synergy between a scripter and designer

- We have used ADS software to create the first dedicated jobs recruitment adboard network. This opens up a new market in professional job recruitment such as designers, scripters, realty brokers, etc that normally would be out of bounds for players without the contact networks. I have also seen RL recruiters starting to use JobsFox. Job adverts get a much higher click number than normal adverts.

- We have also used ADS software to create the Linden Hunt. This game is going to revolutionise traffic generation tools by making an affordable solution for land owners that also has great rewards for newbie players. The income from this is likely to be significant, both through coin budget commission from land owners and adsales at our game HQ. For example, if just 10% of the land owners in SL participated the income would be in the millions of Linden, with relatively few overheads. Early signs indicate that this game is extremely viral, and we had land owners asking for coins even before we finished the early beta. We’ve also seen 5000+ clicks in the matter of a week in just 2 locations. We are both very excited about this project and we think shareholders should be too.

- Other projects that we prefer to keep under wraps for now.

Now, that was the background and update, so what about the questions at hand? I’ve summarised them in an FAQ below:

a) I have a question about this, you say that you are thinking about making a holding company, will this be in some way separate from Second Ads or will it be under that banner; just something to make the organisational logistics easier to manage?

Yes, you are quite correct that it is to make organisational logistics easier. We want to put all our projects into one ‘pot’ so that we are transparent about investment, effort spent and profits. With us working together the lines are beginning to be blurred between who owns what and we recognise that this needs to be addressed, and quickly.

I’m willing to jump in with both feet and take my assets along for the ride in order to sort this problem out. That means sacrificing a stable personal income for a shareholding in this holding company. I am taking a personal risk here!!

To make it clear: we have decided there will be no new IPOs. We already have plenty of capital and we intend to use it. We’re not running a ponzi scheme!!

b) My concern I think is that if there are too many holding companies, each with their own stock prices if they ever get floated here it will in time diminish the overall value of Second Ads...and all the other companies which are also associated. Not sure if I could get behind one share price for Second Ads, and then another for the business park, and another for the COINS thing and another for, and another...

There will only be one VERY STRONG holding company. All our businesses will be pooled into this vehicle. New shares will be created to represent my assets, but the overall company will be larger with higher revenues.

c) If this does go ahead, will Second Ads follow the Amazon and Ebay models where the England and America divisions are the same company, but simply run independently with the same umbrella share price?

Yes, basically. It’s a ‘conglomerate’ model where the holding company owns lots of sub-brands. This makes it so that we can:

- Tailor branding to our target markets.
- Minimise risk by keeping our assets separated.
- Have multiple income streams – ensuring stable and reliable dividend growth.
- Have a structure to support our creative and rapid product development tendencies.

The holding company will already have a strong market share in advertising, recruitment, commercial property and traffic generation tools. We intend to enter other markets too. Shareholders will see the benefits of this diversification in their monthly dividends.

d) How will the transition work? (I’ve added this question on behalf of shareholders)

First we will do something called ‘due diligence’. That means examining incomes from our various businesses and existing % of ownership. We may involve Capex officials in this process to ensure transparency. This will give us a valuation in Lindens of each of our various businesses.

Next we will do a closed SPO to consolidate based on the valuations. I will sell my businesses to ADS in exchange for newly created shares in ADS. I would like to emphasise that no linden will change hands – this is me taking the risk here!!

Finally we will rebrand our stock listing under a new brand name for the holding company (name yet to be decided). ADS shareholders will have their shares renamed and their capital will be transferred into the holding company’s cash account. I would like to emphasise that Second Ads will still exist, just as a sub-brand.

e) How can you just decide this without shareholders vote? (I’ve added this question on behalf of shareholders)

We can’t – no decision has been made yet. There will be a general shareholder meeting and a vote on the proposal. Nothing happens without shareholder approval. Wili is likely to vote according to the views of his shareholders.

Thanks for reading!

AmyNevilly
May 14th 2011, 15:54
AmyNevilly Resident 		Second Ads » COINS holding company?
Re: COINS holding company?
There will be due diligence on accounts to see how the incomes line up for company valuations.

Proper information will be provided and then a vote will take place with shareholders. I think it's more of a democratic thing than a final say sort of issue.

This isn't something we intend to rush into either.
May 14th 2011, 18:39
AmyNevilly Resident 		Second Ads » Linden Gold Hunt (New Coin Game in Second Life)
Re: Linden Gold Hunt (New Coin Game in Second Life)
Coins are now on marketplace and showing signs of going viral already:

https://marketplace.secondlife.com/p/Linden-Hunter-Coinage-Pack-Beta-Boost-your-Traffic-Increase-Sales-Free-Visitors/2265555

We have also released a HUD for coin hunters to use. This allows them to jump between random coin locations:

https://marketplace.secondlife.com/p/Linden-Hunter-HUD-Earn-Linden-by-hunting-for-coins/2265556

The early beta coins are free but have a high tax rate. Later we will release limited edition coins with lower taxes and a higher pricetag.
May 15th 2011, 03:16
AmyNevilly Resident 		Second Ads » Linden Gold Hunt (New Coin Game in Second Life)
Re: Linden Gold Hunt (New Coin Game in Second Life)
I appreciate your offer of assistance, but by definition viral things don't need promotion ;)

Ok, its been in open beta for 1 day, so a few stats to share with you:

- No1 spot in marketplace for "increase traffic"
- No5 spot in marketplace for "earn linden"
- Total tax commission from coins 900L
- 578 players
- 88 people in group
- 22 parcels grid-wide
- 234 coins placed
- 9394 clicks so far
- 10 HUDs sold (we released it 5hrs ago)
May 15th 2011, 13:44
AmyNevilly Resident 		Second Ads » Linden Gold Hunt (New Coin Game in Second Life)
Re: Linden Gold Hunt (New Coin Game in Second Life&#
Edited by moderator May 15th 2011, 14:02
Heh - pleased you liked it.

We sold probably another 25 items today on marketplace and another 10 or so from the HQ. Our business park sim traffic has gone up easily 500% again today. Starting to get that 'big green mass' effect in minimap at times - you know, where you cant see map at all ;)

Tax is commission basically. Lets say I have a 'scrap coin' worth 0.05L to a hunter:

- Land owner tops up 10L
- 80% tax goes to us in revenue = 8L
- 2L remains, making 40 clicks.
- Coins spawn every 1hr so thats about 4 days worth give or take for the land owner...still pretty worth while

Soon we will start to sell coin packs with lower tax rates for a lot of linden on market. That will also mean we have massive market presence due to product range...
May 21st 2011, 11:23
AmyNevilly Resident 		Second Ads » Linden Gold Hunt (New Coin Game in Second Life)
Re: Linden Gold Hunt (New Coin Game in Second Life)
Right now we're solving some of the remaining bugs in beta before we blitz on the marketing side. You'll start to see the game almost everywhere.
May 25th 2011, 15:07
AmyNevilly Resident 		Second Ads » Linden Gold Hunt (New Coin Game in Second Life)
Re: Linden Gold Hunt (New Coin Game in Second Life)
We are replacing the old plain php tables site with a new one.

The new one will have a full blog, forum and all other features that will allow us to provide a focal point for the hunt community ;)
May 29th 2011, 02:17
AmyNevilly Resident 		Second Ads » News Story: Second Ads profit growth 3rd month in a row + (phenomenal traffic bo
Re: News Story: Second Ads profit growth 3rd month in a row + (phenomena
"I have been thinking this for the last few weeks but isn't the little hut on business park going to get awfully crowded soon? lol"

That's why there are adboards all around - we will be able to charge crazy money for every adboard once the HQ is really going. There's already about 1,000 unique avatars traipsing through there every day. Some day I may enlarge it though, if not just to get more adboards in there, but for now it has a certain charm. ;)

I think Leviathan is the right word. Would you like to have invested in the early Microsoft, and HELD a long position?

Our shares are delivering high-end dividends with reliable growth on top. Our only issue is that we want to grow profits on a more exponential scale, and we have some very imaginative plans to achieve this.
May 31st 2011, 08:29
AmyNevilly Resident 		Second Ads » Linden Gold Hunt (New Coin Game in Second Life)
Re: Linden Gold Hunt (New Coin Game in Second Life)
We're thinking bigger in that respect but its all very top secret and hush hush
Jun 2nd 2011, 11:55
AmyNevilly Resident 		Second Ads » Linden Gold Hunt (New Coin Game in Second Life)
Re: Linden Gold Hunt (New Coin Game in Second Life)
There's a lot of things just finding their footing currently in our portfolio - leaving the crucial 'breakeven' phase and entering a stable growth and eventual maturity. They aren't feeding through to dividends just yet, but they will be and that will drastically change dividend price.

Well we appreciate your feedback Sparhawke. I'd love to get all our shareholders on forum posting their feelings and letting us know what they want us to go for.

Actually, we are looking at forming a wider development team and implementing PRINCE2 project management methods to enable us to tackle highly complex projects that no small team could possibly handle. Mostly we will need scripters and specialist design skills.



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