Jan 30th, 19:30 FED Ford Edelman & Co.
by Ashleigh Wade

Risk Architecture (ISE:RA) acquires 10.45% stake in Ford Edelman & Co. (SLCX:FED

Risk Architecture (ISE:RA) acquires 10.45% stake in Ford Edelman & Co. (SLCX:FED)

Andy Grant named to board and retained as Chief Innovation Officer.

As of January 29, 2010, Risk Architecture has acquired a 10.45% (treasury adjusted) stake in Ford Edelman & Co., effectively making RA the 4th Largest Shareholder in FED behind the Ford Edelman Trust (36.44%), the Ford Edelman Employees Fund (15.94%) and Ashleigh Wade, FED CEO (11.69%, all treasury adjusted %s).

In connection with RA’s stake, FED will name Andy Grant to the FED Board of Directors (as majority holder of RA). In addition, Mr. Grant will be retained as Chief Innovation Officer. He will be initially tasked with market development, assisting with the re-fresh of the current product offering and identifying new revenue streams.

“I’m excited to have Andy on board”, Wade was quoted as saying. “He was the right person at the right time. As FED repositions itself from a developer and retailer to a multi revenue model Andy’s innovative thinking is sure to come in handy.”

The first FED project will be refreshing its three year old skill game Double Team, in preparation for a product re-launch. "Double Team is really a hidden jewel among skill games", indicated Grant. "It's potential in the market place, even after 3 years of existence, is explosive." FED will also begin refreshing the balance of its consulting offerings.

On the corporate side, the executives will work to fill the balance of the board. In addition, a company audit check will be put in place, as Mr. Wade will begin coding and sending the holding avatar transactions to Mr. Grant to audit each month and prepare financials, similar to a model employed by Zhenya Zoning Real Estate Company (SLCX:ZEN).

Ford Edelman & Co. is one of the first public companies in Linden Lab’s Second Life. Since 2006, FED has been a leading novelty products retailer, custom building and consulting business.

Contact Ashleigh Wade or Andy Grant with any questions.