SEC: Secondnights.com The Entertainment Community for SL Lovers
Total shares: 2,000,000

Company Info

Company Tagline: The Entertainment Community for SL Lovers

CEO's RL/SL Name: Simone (SL:Simone Peterman)

CEO's Real Life Location: Italy  

CEO's Email: speterman@secondnights.com

Company Avatar: Simone Peterman

Company Website: www.secondnights.com

SLURL: Secondnights at PXL

Directors, Company Officers

Simone Peterman, President and Founder
Dafne Watanabe, Marketing Manager
SebCaen Neox, Inworld Builder Manager

Cash On Hand: 37,000

Land Owned: 1

Tangible Assets: 1

Monthly Revenue: 27,000

Monthly Expenses: 8,000

Simone Peterman Introduces the Secondnights.com Project: Secondnights.com was founded in June 2009 as a simple Second Life Event website. The founder, Simone Peterman, is a DJ and want to create a website where people who love dance and parties could find informations about clubs, djs and events.

From this point in 2 years secondnights envolved the website into working with the most important SL business brands in partnership with them to create a unique website experience.

In time we’ll add to the event system and also a blog, feeds, magazine channels, TV channels, as well as a full Facebook like community. Secondnights is well known in SL as a “good reputation” company. No drama or other kind of problems involve Secondnights in the past 2 years and this lets us work in friendship with all our clients and partners.

Business Overview

Secondnights is a Second Life® community and get its incomes from advertising spaces. The major media type of secondnights are the Website and the Magazine.

Secondnights Website stats
Daily Visits 3,115 (April 2011)
Montlhy Pageviews (734,106)

Secondnights has an Alexa Rank of 180.314, this mean that Secondnights is today the Third most viewed website for SL Lovers after SLUniverse.com and Koinup.com

Secondnights sell Advertising spaces on the website and on the Magazine (http://issuu.com/simonepeterman)

Business Strengths

With all the partners Secondnights built a strategic partnership made up of exchange services. Secondnights during the years appear as sponsor or media partner in the most important SL Events made up of the companies.

Secondnights builds a strong partnership with lots of in world magazines. These types of agreements let us have a monthly free advertising space on each of the magazines above. This assure a high exposition and a well brand advertising campaign.

SECONDNIGHTS MEDIA PARTNERS

MAGAZINES
Be-Style, E-style, Essence of Style, Icon, InnerWorld, Maniera, Matter of Music, Opulent, Radar, SL Magazine, Royal Living Magazine, Scruplz, SecondStyle, Surfwatch, The SL enquirer, Too Sexy

MAJOR FASHION BRANDS
Avenue, Glance International Agency, Modavia Fashion Marketing, Angel Dessous, Bliss Couture, Digital Image Fashion (Scarlett Niven), GIZZA Creations, Style of Edo

TV BROADCASTING COMPANIES
Metaverse Broadcasting Company, Rezzed TV, Perfect World

GENERAL BUSINESS BRANDS
Art Galleries of SL, DJ World Group, DX Exchange, MGK Advertising, SecondADS.com, PXL Creations, Wilder Public Relations

Use Of Capital

Our goal is to become the best Entertainment community for the SL Lovers, the first place where people take informations about events, magazines, tv shows, live perormances, fashion shows and art exhibit.

We aspire to carry a reputation in the marketplace for developing and delivering advertising spaces. Our business is made up of banner campaigns, events sponsorships and advertising partnerships for the website and for the magazine.

To accomplish our goal, Secondnights needs capital to empower the staff and attract sponsors. We need also to build a fixed “In World” presence with land where we can show our marketing and packages and involve people to get an acocunt on Secondnights.

Dividend Policy

If we follow the sales plan shown before we will be able to pay the first dividend to our investors after 6 months. After this we want to pay a dividend each 3 or 4 months, depending on the sales plan and the market too. With the new capital, we want to improve the advertising sales and reach an high level of income. This will give Secondnights a stable role in the market and will give us the chance to share the benefits with our investors.

Risk Factors

One of the big risks is about the world economy crisis that brings people to spend less money in games and also in SL.
These are hard times and sponsor involvement could be not easy.

Also the changes made up by Linden Lab to the world rules could be hard to preview so this could cause some businesses to reduce investments also in advertising.

Management

We want to improve our staff crew with the new capital.
We need a fixed Advertising manager and 2 Adverstising juniors to improve our incomes. Also we are looking for fixed position for our major section of the blog like Events, Art World and Machinimia. Only after this process we wil have a complete staff that could work in a good way.